Tion host Dave Garroway. His white 3 1/2 Litre car still bears the alligator hide trim on its instrument panhe SS Jaguar 100 is a British 2-seat sports car built between 1936 and 1939 by SS Cars Ltd of Coventry, England.

The manufacturer's name 'SS Cars' used from 1934 maintained a link to the previous owner, Swallow Sidecar, founded in 1922 by Walmsley and Lyons to build motorcycle sidecars. In March 1945 the S. S. Cars shareholders agreed to change the name to Jaguar Cars Limited.

In common with many products of the thirties the adoption of an animal name was deemed appropriate[citation needed] and the model name "Jaguar" was given to a new SS saloon car in 1935, and then to all new SS models.

The '100' was for the theoretical 100 mph maximum speed of the vehicle.

Construction
The chassis had a wheelbase of 8 feet 8 inches (2.64 m), and was essentially a shortened version of the one designed for the 2½-litre saloon, a car produced in much greater numbers, and first seen in the SS 90 of 1935. When leaving the factory it was originally fitted with 5.50 or 5.25 × 18 inch tyres on 18 inch wire wheels.

Suspension was on half-elliptical springs all round with rigid axles. The engine was a development of the old 2½-litre Standard pushrod unit converted from side valve to overhead valve with a new cylinder head designed by William Heynes and Harry Weslake. The power output was increased from 70 bhp (52 kW) to 100 bhp (70 kW). Twin SU carburettors were bolted directly to the cylinder head. In 1938 the engine was further enlarged to 3½ litres and the power increased to 125 bhp (93 kW). The four-speed gearbox had synchromesh on the top 3 ratios. Brakes were by Girling. The complete car weighed just over 23 cwt (2600 pounds, 1150 kg).

On test by the Autocar magazine in 1937 the 2½-litre (20 RAC hp rating) car was found, with the windscreen lowered, to have a maximum speed of 95 mph (153 km/h) and a 0–60 mph (97 km/h) time of 13.5 seconds. With the 3½-litre (25 RAC hp rating) the top speed reached the magic 100 mph (160 km/h) with a best of 101 mph (163 km/h) over the quarter mile and the 0–60 mph (97 km/h) coming down to 10.4 seconds.

In 1937 the 2½-litre car cost £395 and in 1938 the 3½-litre £445. The fixed head coupé, of which only one was made, was listed at £595. A few examples were supplied as chassis-only to external coachbuilders.

Legacy

Widely considered one of the most aesthetically pleasing sporting cars of the 1930s the SS100 is also very rare, with only 198 2½-litre and 116 3½-litre models made. While most stayed on the home market, 49 were exported. Cars in good condition will now regularly fetch in excess of £300,000. A near concours example was auctioned by Bonhams at the 2007 Goodwood Festival of Speed for £199,500. Due largely to its rarity, auction prices for the SS100 have since risen strongly.

More recently a beautifully restored former Pebble Beach concours winning 1937 S.S. Jaguar 100 3½ Litre Roadster - was sold by Gooding & Co. at their August 2010 Pebble Beach auction. It fetched a noteworthy £666,270 ($1,045,000).

It was on an SS100 that the famous Jaguar 'leaper', the marque's signature feline bonnet ornament, was first displayed. In mid 1936 the first version of the Jaguar mascot was reputedly described by Sir William Lyons, founder of the company, as "looking like a cat shot off a fence". A later publicity photograph of the new Model 100 "Jaguar" (registration mark CKV 250) parked outside the offices of SS Cars Ltd in early 1937 shows a revised Jaguar 'leaper' mounted on the radiator cap. It is this more stylised 'leaper' that became the trade mark for Jaguar Cars, Ltd., remaining in use to this day.

The unnamed owner of the Belgravia vintage car dealer in James Leasor's 'Aristo Autos' novels, 'They Don't Make Them Like That Any More', 'Never Had a Spanner on Her' and 'Host of Extras', drives an SS100, and the car features prominently in the books.

The late Alan Clark (1928-1999) MP owned an SS Jaguar 100, and during his time in Margaret Thatcher's government was often to be seen piloting his SS100 away from the House of Commons after late Parliamentary sittings.